IT Specialist and Digital Marketing Specialist

At Gilani Mobility and We Aspire, I serve as an IT Specialist and Digital Marketing Specialist, supporting two distinct but complementary businesses in healthcare mobility and education services.

Gilani Mobility specializes in assistive and mobility solutions, offering products like electric wheelchairs, mobility scooters, and vehicle accessibility modifications. Meanwhile, We Aspire is an educational institution focused on providing vocational and professional training programs, including healthcare, digital marketing, and skills development.

My responsibilities span both technical and marketing functions:

IT Administration: Managing and maintaining office computers, ensuring smooth hardware and software operations.
Web Development & Design: Designing, developing, and updating WordPress websites for both businesses, including e-commerce integration, CRM automation, and user experience optimization.
Digital Marketing Support: Assisting with Meta Ads (Facebook/Instagram) setup, monitoring campaign performance, and supporting ad targeting and reporting.
Content Creation: Supporting visual content production for social media, blogs, and landing pages to boost online presence and engagement.

By combining tech expertise and creative strategy, I help both organizations streamline operations, enhance digital visibility, and deliver value to their respective audiences.

SEO Specialist

As an SEO Specialist at Caronic, a leading automotive accessories and services platform based in Dubai, I play a pivotal role in enhancing the company’s online visibility and driving organic traffic to our website.

Key Responsibilities:

Keyword Research & Strategy: I conduct comprehensive keyword research to identify high-traffic, relevant search terms, aligning our content strategy with user intent and market trends.
On-Page Optimization: I optimize website elements, including meta titles, descriptions, headers, and content, ensuring they adhere to SEO best practices and improve search engine rankings.
Technical SEO: Collaborating with the development team, I address technical aspects such as site speed, mobile responsiveness, and crawlability to enhance user experience and search engine indexing.
Content Collaboration: Working closely with content creators, I guide the development of SEO-friendly content that resonates with our target audience and supports our marketing objectives.
Performance Monitoring: Utilizing tools like Google Analytics and Search Console, I monitor website performance, track key metrics, and adjust strategies to improve ROI and achieve business goals.
Competitor Analysis: I analyze competitor SEO strategies to identify opportunities and threats, ensuring Caronic remains competitive in the digital landscape.

Through these efforts, I contribute to Caronic’s mission of providing top-notch automotive products and services, ensuring our digital presence effectively reaches and engages our target audience.

Google Ads Specialist

As a Google Ads Specialist at Wellington Cash for Cars, a premier vehicle removal and cash-for-cars service in New Zealand, I am responsible for managing and optimizing our online advertising campaigns to drive lead generation and enhance brand visibility.

Key Responsibilities:

Campaign Management: I oversee the creation, execution, and optimization of Google Ads campaigns across Search and Display networks, ensuring alignment with our marketing objectives.
Keyword Research: I conduct thorough keyword analysis to identify high-performing search terms that resonate with our target audience, maximizing ad relevance and ROI.
Ad Copywriting: Crafting compelling and effective ad copy is crucial. I develop persuasive messages that encourage user engagement and drive conversions.
Budget Allocation: I manage and allocate advertising budgets efficiently, monitoring spend to ensure cost-effective campaigns that deliver measurable results.
Performance Analysis: Utilizing tools like Google Analytics and Google Ads reports, I analyze campaign performance metrics such as CTR, conversion rates, and Quality Scores to inform strategic decisions.
A/B Testing: I implement A/B testing strategies to evaluate different ad variations, optimizing for the best-performing creatives and landing pages.
Continuous Optimization: Staying abreast of the latest trends and updates in Google Ads, I continuously refine campaigns to improve performance and adapt to changing market dynamics.

Through these efforts, I contribute to Wellington Cash for Cars’ mission of providing seamless and efficient vehicle removal services, ensuring our digital presence effectively reaches and engages potential customers.

Driving Growth with Strategic Meta Ads

Through targeted Meta Ads campaigns, AYA Home Spa in Dubai achieved significant growth in brand awareness, engagement, and conversions.

Key Performance Metrics:

Reach: 54,175 – Expanding brand visibility across Dubai.
Views: 117,100 – Increasing awareness through engaging ad creatives.
Page Engagements: 21,387 – Encouraging audience interaction and brand loyalty.
Conversations Started: 791 – Generating direct customer inquiries and leads.
Video Plays: 98,629 – Strengthening brand storytelling through high-quality video content.

By implementing data-driven advertising strategies, optimizing audience targeting, and refining ad creatives, AYA Home Spa has successfully built a strong digital presence in the competitive wellness industry.

My Role as a Web Developer & Designer at We Aspire

As a Web Developer and Designer at We Aspire, I have been responsible for building and optimizing their digital platforms using WordPress, ensuring functionality, automation, and seamless integration with essential business tools.

1. Developing a Custom E-Learning Website

One of my key projects was designing and developing a fully customized e-learning platform tailored to We Aspire’s school structure and branding. This involved:

Implementing user-friendly course pages to enhance student engagement.
Ensuring mobile responsiveness for accessibility across devices.
Optimizing performance and security to provide a seamless learning experience.

2. Automating Online Student Registration

To streamline the admissions process, I built an automated online student registration form, which:

Captures student details efficiently.
Automatically generates and sends a PDF confirmation via email after successful registration.
Improves workflow by reducing manual data entry and follow-ups.

3. Integrating QuickBooks Online for Automated Invoicing

To support financial operations, I integrated QuickBooks Online, enabling:

Automated customer creation upon student enrollment.
Seamless invoice generation for tuition and course fees.
A smoother accounting process, reducing administrative workload.

Through these projects, I have contributed to enhancing We Aspire’s digital ecosystem, improving student experience, and automating administrative tasks to ensure efficiency and growth.